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E-commerce & Retail
E-commerce & RetailClient Partner: Ampli Consumer Goods
Ampli Retail Headless Storefront Rebuild
Migrating a legacy monolith to a lightning-fast headless Next.js storefront resulting in 2.1s faster loads.
-2.1s
Page Load Time
drastic speed improvement
+34%
Mobile Conversion
lift in completed purchases
+18%
Average Order Value
via smart bundle builder
01 / Background & Context
Overview
Ampli is an international direct-to-consumer brand doing $18M in annual revenue. Their legacy monolithic storefront was sluggish on mobile, dragging down organic rankings and conversion rates.
02 / The Operational Bottleneck
The Challenge
Mobile bounce rates were climbing past 68% due to 5.4-second page load times and clunky third-party app scripts.
03 / The Engineering Execution
Our Solution
Otithyx architected a headless Shopify Plus storefront powered by Next.js and Cloudflare edge caching, trimming load times down to 800ms and doubling mobile checkout velocity.
04 / Key Capabilities Delivered
Core Product Features
Instant category filtering without page reloads
Interactive 3D colorway customizer and bundle builder
Predictive search with instant product thumbnails
Optimized 1-page checkout with native wallet integration
05 / Phased Execution
Engineering Process
1
Audited and eliminated 24 redundant tracking scripts2
Engineered edge-rendered Next.js store with static generation3
Created customized 3D interactive product configurator4
Implemented 1-click checkout flow with Apple Pay and Shop Pay5
Launched with zero SEO disruption and 301 URL redirectsUX/UI Highlights
- •Sleek editorial imagery paired with micro-animations
- •Sticky mobile bottom drawer for effortless add-to-cart
- •Dynamic social proof counters and real-time inventory alerts
Development Highlights
- •99/100 Google Lighthouse mobile performance score
- •Edge caching on Cloudflare bringing TTFB under 40ms worldwide
- •Zero cumulative layout shift (CLS: 0.00)
Architecture Stack
Next.jsShopify Storefront APITailwind CSSCloudflare WorkersStripe
Client Engagement
Ampli Consumer Goods
E-commerce & Retail
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